When Dr. Larry Keefauver, a best selling author, set out to learn more about the commercial real estate industry, he discovered a commercial real estate operator who over the past three decades had defied the odds and broken one record after the other.
"I wanted to learn from some of the most successful CRE operators in America, and found a gem in Mr. Shmooze, aka Bret Broaddus of the Alliance Company," says Dr. Keefauver.
With more than 6,000 leases, 4,200 acquisitions, 7,400 dispositions, 2,050 built to suit, 5,500 structured finance and 130 plus account services, Alliance is truly a leader in the Commercial Real Estate Industry.
Spending more than 15 hours interviewing Bret Broaddus, Dr. Larry came away with a book that provides many of the secrets behind the success of the Alliance Company. This book is a must for any CRE to whom "average" is not acceptable.
Negotiating Record Breaking Large Cap Trades is a broker's guide to rapidly scaling commercial real estate trades. Keefauver shares the secrets to Bret Broaddus' success through straightforward actionable advice that will help you take your brokerage to the next level. You'll gain the knowledge you'll need to reach the highest levels of performance and execution. This book will give you tools and wisdom in how to overcome the odds, and crush it in the commercial real estate industry.